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In my opinion, a piece of design doesn't always have to be clear, but is has to be clever. I want to be able to communicate something purposeful, to make even the slightest change, through original and interesting ideas. I like to communicate through the use of a range of different medias, (especially, lens based media, constructive/meaningful use of language, imagery). I want to make an audience reconsider a decision. Advertise, inspire, experience. Work should be filled with drive.